PIZZA HUT BIG NEW YORKER MATH

How do you promote Pizza Hut’s biggest pizza? Show them the math. CW: Kelly Reilly

It was a chilly Friday afternoon in Denver, Colorado. The weekend was upon us. As I was about to click send on working files for the larger team, I had an “Oh SH*T” moment. “Can we use this font?” The answer was no. No we could not. This lead to my next question, “Can I make a font?” Luckily, the answer was yes. Introducing, Pizza Hut Chalk: