Faces of the Fleet
Patches
Snapchat Lens
For the month of July, we created a Lens that allowed Snapchatters to become part of the Navy Band—complete with fireworks and patriotic music. It became the most successful Lens of the year for the Navy with: 9 M total impressions, 518K shares, 16.63 S of average play time, 6.68% share rate, drove > 40 sign ups
Rate trading cards
In order to educate the general public on the many rates (jobs) the Navy has to offer, I designed a series of rate trading cards. Each card features a Navy rating, the rating’s insignia and a bit of insight into what each job entails. When posted on social accounts, users are driven to corresponding career pages on Navy.com with a swipe or a click.
Copywriting: Claudia Connors
